Travel Glossary · Corporate Travel
Incentive Travel
Definition
Incentive Travel: Incentive travel is a reward trip a company offers employees, dealers, or partners for reaching performance goals, usually a hosted group trip to an aspirational destination.
Incentive trips are the “I” in MICE. Sales teams are the classic audience, but companies also reward dealers, distributors, and top performers across the business. Programs typically run three to five nights and blend free time with hosted moments such as a welcome reception, a signature activity, and an awards dinner. Destinations are chosen to motivate, so French Polynesia, safaris, and Mediterranean coastlines appear often.
Planning starts with the qualification period, often a year ahead, so the trip can be announced as the prize. Budgets must account for group air, room blocks with attrition terms, ground transfers, activities, and gifts. In the US, incentive trips are often treated as taxable income to the people who earn them, so check reporting with your tax advisor.
We coordinate the logistics for incentive groups, from flights and transfers to dinners and excursions. See our incentive trip destinations and meetings and events travel.
Go deeper
- Best OfThe Best Incentive Trip Destinations, Chosen by a Travel AdvisorThe best incentive trip destinations for top performers, from Cape Town and Tahiti to Dubai and Barcelona, chosen for air access, logistics and wow factor.
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- Corporate TravelGroup and Team Business TravelGroup and team business travel booked as one plan: airline group fares, coordinated arrivals, rooming lists and changes handled by a single advisor.
- Travel GuidesHow to Plan an International Company OffsitePlan an international company offsite: when to start, choosing a destination, hotel contracts and attrition, group air, visas, duty of care and budget.
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